Written for people first, structured for search second
Drafted at machine speed, edited and fact-checked by humans — content that reads naturally and ranks deliberately.
Content is what makes SEO compound. Without it, you're optimising a handful of pages and hoping for the best. With it, every piece you publish is another entry point — another query answered, another reason for Google to trust your site. We use AI to draft at speed, then human editors shape, fact-check, and polish until the result reads like it was written by someone who actually understands the subject. Because it was.
Deliverables
Content strategy
A prioritised editorial calendar built from keyword research, competitor content gaps, and your business goals — not a list of blog post ideas pulled from thin air.
Long-form articles & guides
In-depth pieces targeting high-value informational queries. Each one is researched, structured with proper heading hierarchy, and internally linked to your service pages.
Service & landing page copy
Conversion-focused copy for the pages that drive enquiries. Clear value propositions, specific proof points, and calls to action that make sense.
AI-assisted drafting workflow
We use LLMs to generate first drafts fast, then human editors rewrite, fact-check, and add the specificity that AI alone can't provide. You get speed without sacrificing quality.
On-page SEO integration
Every piece comes with optimised title tags, meta descriptions, internal links, and image alt text. Content and SEO aren't separate deliverables — they're one thing.
Performance tracking
We track which pieces are ranking, driving traffic, and generating leads — then double down on what works and iterate on what doesn't.
FAQ
Is AI-written content penalised by Google?
Google's stated position is that they care about content quality, not how it was produced. The risk is publishing low-quality AI output without editing — which we never do.
How many pieces per month?
Depends on your goals and budget. Most clients start with 4–8 pieces per month and scale up as they see returns. Quality matters more than volume.
Can you write in our brand voice?
Yes. We'll study your existing materials, do a voice interview if needed, and create a style guide that every piece is written against.
Ready to talk about ai-assisted content & copy?
A 20-minute strategy call, an honest teardown of your current site, and a straight answer on whether we're a fit.
Every enquiry gets a reply within one working day.