Google Ads in Chester, run for trades only
Ads that put your trade at the top of Google for people in Chester who need the job doing now. Shown only in the towns you cover, every call counted, and you pay Google directly.
Getting to the top of Google on your own takes months. Google Ads put you there today, for the person in Chester typing “emergency plumber” or “roofer near me” with a job in hand. Done right, it's the fastest way a trade can fill a quiet week.
Done wrong, it's the fastest way to burn a few hundred pounds, and most tradesmen who've “tried Google Ads” have done exactly that: ads sent to a homepage, shown to the wrong towns, with nobody blocking the junk searches. We only run ads for trades, so those three things are the first things we fix. Want the ads as part of the bigger picture? See our marketing agency in Chester page.
Tight, local and counted
Only the searches with a job behind them
“Emergency plumber Chester”, “flat roof repair Ellesmere Port”, “electrician near me”. We pay for those and block the rest: DIY questions, people looking for work, suppliers and the wrong towns.
Only in the towns you cover
Your ads show in Chester and the areas you actually drive to, at the hours you want the phone to ring. Not a click from Manchester you'll never take.
A page for that exact job
Each ad lands on a page about that job, with your reviews, your photos and your number one tap away. Sending paid clicks to a homepage is where most trades' ad money goes to die.
Every call counted, every week checked
Each call and form is tracked back to the ad that brought it, on your dashboard. Every week we look at what you paid and what came in, stop what isn't working and put more behind what is.
The full breakdown is on Google Ads for trades.
Not a general PPC agency
Trades only
We don't run ads for shops, dentists or solicitors. We know what a roofing click costs in Chester, which plumbing searches are time-wasters, and what a landscaping lead is worth in March versus October.
Your account, your card
The Google Ads account is in your name and you pay Google directly. Nothing added on top, nothing hidden in a bundle. If you ever leave, the account and its history stay with you.
Ads only when the rest is ready
Ads into a weak website or an empty Google listing waste money. We fix those first, then switch the ads on. It's why our cost per call keeps dropping instead of creeping up.
No contract
Month to month. Pause for a fortnight when you're flat out, turn them back up when the diary thins. You're in control of the spend.
Who it's for
Best for trades with jobs people search for when they need them: repairs, emergencies and quotes. Bigger planned jobs usually get Facebook ads alongside.
Where the ads show
Wherever you cover. Chester and the villages around it, Cheshire West, the Wirral and North Wales are the usual, drawn around the towns you actually work in.
Straight answers
How much do Google Ads cost for a tradesman in Chester?
Two parts. The ad spend goes to Google from your own card, and it depends on your trade: a roofing or heating click costs more than a gardening one. Our fee for running it is part of the Get Leads plan and is always less than one of your average jobs. We'll suggest a starting budget and give you the fee on the call.
How quickly will the phone ring?
Usually within days of the ads going live. The first few weeks show which searches bring the best jobs, and the cost of each call tends to fall from there as we cut the waste.
I tried Google Ads before and it was a waste of money. Why would this be different?
Nine times out of ten the ads were sent to a homepage, shown to the wrong towns, and nobody was blocking the junk searches. Those three fixes are the whole job. You'll also see every call on your dashboard, so if it isn't working you'll know in a week, not a quarter.
Can you just set the ads up and let me run them?
Yes. A one-off setup builds the campaign, the call tracking and the page the ads land on, properly. Run it yourself after that, or hand it to us on the Get Leads plan.
Should I do Google Ads or SEO?
Both, in the right order. Ads bring calls this week. SEO takes months but then keeps bringing them without paying per click. Most of our Chester trades start with ads for cash flow and build the SEO underneath so they can wind the ads down later.
Do you run Facebook ads too?
Where they fit. Google catches people who are searching right now, which suits repairs and emergencies. Facebook and Instagram show your work to homeowners before they search, which suits bigger planned jobs like extensions, driveways and re-roofs.
Let's get your phone ringing
A short call about your trade, your area and the jobs you want more of. You'll come away with a plan, whether you work with us or not.
Or ring 0330 179 7164. No contract, cancel any month.